World exports in the era of globalization have undergone significant transformation, affecting the dynamics of international trade. Amid technological progress and economic liberalization, countries can expand their markets efficiently. Globalization allows companies to take advantage of differences in labor costs, raw materials, and industry specialization. Thus, developing countries, such as Indonesia and Vietnam, are starting to play a larger role in global supply chains. The importance of regional cooperation is also increasing. Free trade agreements such as RCEP and USMCA encourage countries to strengthen economic ties, expand access to markets, and reduce tariffs. This creates a conducive environment for export growth, especially for manufactured and agricultural products. With better access to international markets, countries can increase their national income through exports, create jobs, and strengthen economic stability. However, globalization also brings challenges that cannot be ignored. Intense competition can put pressure on local producers and can lead to unfair trade practices. In addition, changes in regulations and trade policies in consumer countries have the potential to affect the competitiveness of export products. For example, high tariffs or import restrictions can limit access to products from developing countries. Innovation also has an important role in world exports in this era. Digitalization has changed the way businesses conduct trade, facilitating faster and more efficient transactions through e-commerce. Digital platforms such as Alibaba and Amazon ensure that small businesses, including MSMEs, can enter global markets more easily. By utilizing social media and digital marketing strategies, they can build their brand and reach consumers in various parts of the world. Sustainability is also a major focus in world exports. The demand for environmentally friendly products continues to increase, forcing companies to adopt more sustainable practices. This includes the use of responsible raw materials and production methods that reduce environmental impact. Businesses that can meet these sustainability standards will have a competitive advantage in the global market. It is important to note that the role of information technology (IT) in exports is not only limited to transactions, but also includes supply chain management. The use of advanced IT systems allows companies to collaborate in real-time, optimize logistics and reduce operational costs. By having accurate analytical data, companies can make better business decisions, respond quickly to changes in market demand, and improve operational efficiency. In the next few years, trends in world exports will likely continue to be influenced by these changes. Adaptation to climate change, new technological developments, and global political and economic dynamics will be key to success in an increasingly complex trading environment. Countries that are able to innovate and adapt will continue to compete effectively in the global market.