International streaming has experienced rapid growth in recent years, as demand for diverse and high-quality content increases. Today, services like Netflix, Amazon Prime Video, and Disney+ not only dominate local markets, but are also exploring international distribution, reaching millions of viewers worldwide. This growth is driven by increased internet access and smartphone penetration in developing countries. According to recent reports, as much as 60% of the global population now has internet access, providing opportunities for streaming platforms to offer local and international content. In this context, these streaming companies are adapting strategies that are relevant to local culture and preferences, further increasing their appeal in various countries. One of the key factors in the popularity of streaming services across countries is the offer of exclusive content. Services like Hulu and HBO Max have launched special series or films that are only available on their platforms, encouraging customers to subscribe. Additionally, the use of algorithms to recommend content that matches user interests also contributes to a better user experience, increasing engagement rates. In addition to local content, foreign films and series from Asia, Europe and Latin America are also becoming more widely accepted. For example, the success of South Korea’s “Squid Game” not only captivated audiences in Asia, but also around the world, proving that quality storytelling can transcend language and cultural barriers. This strategy shows that diverse and inclusive content will remain popular with audiences. The main challenges for international streaming services are licensing and regulatory issues. Each country has different regulations regarding copyright and content distribution, which often limit access to certain content. To combat this, services like Netflix and Amazon Prime Video continue to invest in local production and distribution rights purchases to ensure their presence in those markets. Another interesting aspect is the ease of access. Cloud storage and mobile technology enable users to watch content anywhere and at any time, creating a more flexible viewing experience. People are now more likely to choose streaming compared to watching films in cinemas, especially in the midst of a pandemic that has changed the way people interact with media. Additionally, social media platforms play an important role in increasing the popularity of international streaming. With the presence of sharing, trailer and review features, users can easily find and share their favorite content. This not only expands reach, but also creates a larger community of viewers. Innovations in streaming technology, such as high resolution and interactive experiences, have also contributed to the growth of these services. Features such as language selection, subtitles, and descriptive audio open up opportunities for viewers from different backgrounds to experience content in a way that is comfortable for them. Overall, the rise in popularity of international streaming services signals a significant shift in the way we consume media. With ever-expanding content offerings and easier access, the industry is poised to continue to grow and adapt to increasingly varied market demands.