The digital economy refers to an economic system consisting of transactions generated by digital services and products, which are increasingly widespread in the current era of information technology. This ecosystem includes e-commerce, internet-based services, and technological innovations that improve operational efficiency. The growth of the digital economy has had a significant impact on global growth, triggering industrial transformation, creating new jobs and increasing the competitiveness of countries. One of the main impacts of the digital economy is increased market accessibility. Through digital platforms, MSMEs (Micro, Small and Medium Enterprises) can reach global consumers without significant geographic barriers. E-commerce allows small sellers to offer their products on international markets, increasing the Gross Domestic Product (GDP) of developing countries that are often characterized by market access challenges. Furthermore, technological innovation in the digital economy brings higher efficiency in various sectors. Automation and big data analytics enable companies to optimize production and delivery, offering products that better suit consumer needs. This not only shortens production time, but also reduces operational costs, which in turn increases profits. Another impact that is no less important is the creation of new jobs. The emergence of sectors such as financial technology (fintech), cloud-based services and application development is creating job opportunities in a variety of fields, from software development to digital marketing. With an increasingly connected world of work, digital skills have become essential, driving the development of education and training worldwide. However, the digital economy also faces challenges. Inequality in internet access is still an issue in several countries, especially in rural areas and developing countries. This can result in an economic gap between those who have access to technology and those who do not. Government policies that support digital infrastructure and digital literacy are critical to ensuring equitable participation in the global economy. Data privacy and security are also hot topics in the digital economy. With more and more transactions being carried out online, protecting personal data has become vital. Strict and transparent regulations will encourage consumer confidence, which in turn will accelerate sustainable digital economic growth. The integration of the digital economy in global economic development policies is also vital. Countries must collaborate to create an environment that supports innovation and technology, as well as build a legal framework that regulates digital transactions globally. This success will result in inclusive and sustainable growth, reduce poverty, and improve the quality of life for people around the world. Overall, the digital economy is not just a temporary trend, but a key element in today’s global growth. By harnessing the potential of technology, countries can increase their competitiveness in international markets, create mutually beneficial and sustainable ecosystems, and facilitate more effective distribution of resources. A combination of innovation, access and supportive policies will be key to gaining maximum benefits from the digital economy, and driving inclusive growth around the world.