The creative economy refers to a sector that utilizes individual creativity, skills and talents to produce products and services that have added value. In recent years, the creative economy has become a major driver of global growth, creating jobs and increasing countries’ competitiveness. Various subsectors such as art, design, film and information technology show great potential in reaching international markets. Innovation is at the heart of the creative economy. The innovation process creates new opportunities for products and services, enabling industry players to respond quickly to changing consumer needs. Concrete examples can be seen in the technology industry which continues to grow. The existence of digital platforms such as mobile applications and social media allows creators to reach a global audience directly. This opens up opportunities for individuals and small companies to compete in a larger market. In Indonesia, the government has realized the importance of the creative economy sector in national economic recovery. Programs that support creative economy actors, such as providing access to capital and skills training, have been launched. This agenda aims to increase the capacity of local creators, support the creation of unique works, and foster innovation that can compete internationally. In a global context, countries with strong creative economies, such as South Korea and Japan, show that investment in this sector can generate significant economic impacts. For example, the Korean entertainment industry has succeeded in attracting global attention, popularizing K-Pop and Korean dramas, and creating significant revenues from cultural exports. This phenomenon shows that the creative economy is not only limited to physical products but also includes culture and innovation. Apart from that, the integration of technology in the creative economy brings new potential. Digital technology enables international collaboration, where creators from different countries can work together on innovative projects without geographic boundaries. For example, crowdfunding platforms and online marketplaces enable creative ideas to be built and funded globally, even from different locations. Investment in education and research is also key to driving innovation in the creative economy. By improving the quality of education in the arts and technology fields, individuals can develop the skills necessary to adapt to changing market demands. Universities and educational institutions also need to collaborate with industry to create relevant curricula and facilitate research that supports innovation. Challenges such as legal restrictions, such as intellectual property rights, must also be addressed so that creative economy actors can achieve sustainable success. Protection of creative work ensures that innovators can enjoy the fruits of their labor without fear of their ideas being copied or stolen. The government and private sector also need to play an active role in creating an ecosystem that supports innovation. By holding art festivals, exhibitions and innovation competitions, they can encourage collaboration and exchange of ideas between creators, academics and business people. A positive environment will foster creativity and innovation, facilitating the development of the creative economy as a whole. Ultimately, the success of the creative economy and innovation in driving global growth depends on the country’s ability to create conducive conditions. By combining supportive policies, investment in education, and strong legal protection, the world can harness the extraordinary potential of the creative economy as a driving force for sustainable global growth.