Recent developments in the world palm oil market show significant dynamics, influenced by global economic factors, government policies and environmental issues. In 2023, palm oil prices will experience fluctuations, triggered by demand from large countries such as China and India which continues to increase. This demand is driven by population growth and increased consumption of vegetable oils. Global palm oil production is dominated by countries such as Indonesia and Malaysia, which supply around 85% of total world production. However, these two countries face major challenges, including the problem of deforestation and pressure from environmental organizations. Many companies are now committed to using sustainable practices, such as implementing ISCC (International Sustainability and Carbon Certification) certification to reduce environmental impacts. Competition from other vegetable oils such as soybean and rapeseed is also a concern. Although palm oil has the advantage of low production costs and high yields, alternative products are starting to gain market share. Innovations in technology and processing also contribute to improving the efficiency and quality of palm oil, making it more competitive. On the regulatory side, the European Union is again discussing policies to reduce the use of palm oil in biodiesel. This policy has created concerns among palm oil producers and exporters, who are worried about its negative impact on market share. Proactive action by producing countries such as Indonesia is very important to deal with these issues by prioritizing transparency in the supply chain. In terms of prices, the latest data shows that crude palm oil (CPO) prices reached their highest point in recent months, driven by increasing demand and limited supply. Analysts predict that this trend will continue along with the surge in palm oil use in the food and cosmetics sectors. The adoption of digital technology and online marketing is also increasingly important in marketing palm oil products. Many farmers and producers are now using technology to increase efficiency and monitor plant health. The use of drones and the latest sensors helps in making more precise decisions in palm oil plantation management. Climate change could affect palm oil production, with extreme weather threatening crop yields. Therefore, companies must adapt quickly through more resilient agricultural practices. Research and development of oil palm varieties that are resistant to disease and weather changes are also being promoted by research institutions. The downstream palm oil sector, including processed products such as margarine and cooking oil, is experiencing rapid growth. Consumer awareness of health and sustainability encourages manufacturers to offer healthier and environmentally friendly products. The implications of this trend are huge, especially for business people who want to compete in the global market. The world palm oil market continues to adapt to changes in demand and policy. With the right strategy, this market can face existing challenges and take advantage of emerging opportunities in a global economy that is increasingly oriented towards sustainability.