Electronic commerce, or e-commerce, has grown rapidly in this digital era, changing the way we transact goods and services. In recent years, this trend has become stronger, pushing many businesses to adapt to digital platforms. Today, e-commerce covers various models, such as B2B, B2C, C2C, and C2B, providing flexibility for consumers and manufacturers. One of the main factors influencing the growth of electronic commerce is advances in internet technology. With increasingly fast broadband connections and high smartphone penetration, consumers can easily access product information and make purchases in just a matter of clicks. This creates a more convenient and faster shopping experience. Additionally, social media plays an important role in e-commerce marketing. Platforms like Instagram, Facebook, and TikTok allow businesses to reach a wider audience and promote their products effectively. Digital marketing strategies, such as influencer marketing and paid advertising, have proven effective in attracting the attention of young consumers. Transaction security is also a major concern in electronic trading. Consumers want assurance that their personal information and financial data are safe. Payments through a guaranteed system, the use of SSL (Secure Socket Layer), and digital payment methods such as e-wallets, increase consumer confidence in e-commerce platforms. E-commerce also introduces various business models, such as dropshipping and subscription services, which reduce risks for entrepreneurs. The dropshipping model allows online store owners to sell products without holding stock, while subscription services give consumers ongoing access to products at a fixed price, creating brand loyalty. Shipping is an important aspect of e-commerce. With increasing consumer expectations for fast and free shipping, many companies are investing in logistics. The use of technology such as drones and autonomous vehicles for delivery of goods promises to be a future solution in increasing efficiency. Data analysis also plays an important role in e-commerce. By utilizing big data, businesses can understand consumer behavior and carry out better personalization in product offerings. This not only improves user experience but also increases conversion rates and sales. Sustainability is now an inevitable trend in e-commerce. Consumers are increasingly aware of the environmental impact of business practices. Therefore, businesses that implement sustainability, such as using environmentally friendly packaging and reducing their carbon footprint, will be more valued and support consumer appeal. E-commerce in the digital era also faces challenges, such as intense competition and changing regulations. However, with continuous innovation and adaptation to market changes, e-commerce businesses have great opportunities to grow and develop. Efforts to optimize online presence and customer experience will be key to future success. Overall, e-commerce in the digital era offers ample opportunities for businesses. With advances in technology and changes in consumption habits, this industry has become a driving force of the global economy. Active involvement in trends and adaptation to changes are important steps to face existing challenges.